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METRO JORNAL
CAMPANHA MÍDIA IMPRESSA - EDITOR CONVIDADO
BRIEFING
Criar o conceito para comunicar através de um anuncio, página inteira, que o Maestro João Carlos Martins, seria o Editor Chefe convidado de 2018.
SOLUÇÃO
Desenvolvemos 2 anúncios, um teaser e um com a comunicação da informação, para gerar suspense. Na primeira peça, fizemos uma brincadeira gráfica comparando os teclados do computador ao piano. Já na segunda, utilizamos uma foto do maestro juntamente com frases e conceitos que ele utiliza em seu dia a dia e que funcionam muito bem tanto para uma Orquestra de músicos quanto de jornalistas.
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